ERPEXTENDERS

Advanced Digital Marketing Training

Advanced Digital Marketing Training

We at Extenders ERP Training – Digital Marketing Training is one of the Best Digital Marketing Training in Bangalore and est Digital Marketing Training in Chennai, with high Quality Infrastructure, Excellent Trainers, In-Depth training for the young generation which helps them to get into Right Job and focus on providing SMART+ Recruitment Solutions to our clients.

  • S – Successful _ Specific Needs
  • M – Measurable + Manageable
  • A – Analysis + Adaptable
  • R – Relevant + Responsible
  • T  – Time Bound + Talented

Why Digital Marketing ?

  • 120 million Internet users today
  • 10 million 4G connections within 6 months of launch
  • 28% of travel gets booked online
  • 47% of the classifieds business is online
  • Close to 50% of music revenues in India comes from mobile downloads
  • E-commerce companies are recording revenues in the region of a crore a day – rivalling retail brands that are around for more than 10 years.
  • Every Brand is online, Every Government is online, Every Media House is online
  • HUGE Employment potential
  • Scope of getting employed after studies increases drastically
  • Scope of becoming a subject matter expert increase drastically
  • If you are not Online, you are not cool– today’s life
  • If you are not Online, you don’t exist – coming sooner than you think
  • Mandatory Skill now
  • Digital Marketing has more Job openings than any other IT sector.
  • Global Digital Advertisement. Spend to be $278Bn in 2019.
  • According to a survey, 70% of mobile searches lead to a phone call.
  • 60% of mobile search converts into sale within a period of 15-30 Days.
  • Marketing Specialist jobs to grow 41% this decade.
  • Online Marketing Managers are paid 82% more.
  • “Digital India” initiative by Govt. of INDIA will create more

Who should Attend?

  • IT Professional
  • Fresher’s – Looking for Jobs in Branded Companies
  • Marketing Professionals & Sales Professionals
  • Entrepreneurs & Business Owners
  • Digital Marketing Professional
  • Freelancers & People Interested to Work From Home

Why Choose Extenders ERP

  • Expert Trainers – 10 Years of Experience in the Field of E-Commerce and Digital Marketing
  • Live Real Time Projects while Learning
  • Certification from Indian Institute of E-Commerce, Amazon, Google
  • Job Assistance and Job Guaranteed Program
  • Internship Opportunities with Various Clients

Advanced Digital Marketing Course Content at Summary Level

Introduction to Digital Marketing
Introduction to Google
Digital Dictionary – (Digital Marketing Terms)
Website
Keyword Research
Competitor Analysis
Content Marketing
Search Engine Marketing – SEM
Search Engine Optimization – SEO
Sites & Tools
Google Analytics
Google Search Console
Google Tag Manager
Social Media Optimization (SMO) & Social Media Marketing (SMM)
Email Marketing
Mobile Marketing
Lead Generation
Inbound & Influencer Marketing
ORM-Online Reputation Management
International Targeting
Bing Search Engine
Bing Ads
Infographics
Google Ad Sense & Affiliate Marketing
App Store Optimization

Advanced Digital Marketing Course Content at Detail Level

Introduction to Digital Marketing
Introduction to digital marketing
Use of internet all over the globe
How Digital Marketing evolved over the year
Why people are going online – pros and cons
Digital marketing vs traditional marketing
Benefits of digital marketing
What does digital Marketing consists of?
Opportunities & future in digital marketing

Digital Dictionary

What is digital dictionary
Why digital dictionary
100+ dm terms every digital marketer should know

Website

What are websites?
Domain names & domain extensions
What is web server & web hosting?
Different types of websites
Website creation (WordPress)
Tools and software used for website creation
User friendly sites
Popular sites (no.1 ranking website based on Alexa)
Landing page creation & optimization
Different types of errors and redirects

Keyword research

Importance of keywords
Types of keywords to boost SEO
Keyword density analysis & tools
Effective keywords research process
Tools for keywords planning
Keyword match type
Negative keywords

Competitor analysis

WHAT IS COMPETITOR ANALYSIS
WHY IT IS IMPORTANT
IDENTIFY COMPETITION
STEPS FOR DOING COMPETITOR ANALYSIS
BENEFITS

Content Marketing

Understanding content marketing/what is content marketing
Importance of content marketing
Finding topics for content marketing/ content marketing strategy
Creating fresh and unique content
Tutorials and event-based content marketing
Content spinning
Grammar checker tools
Duplicate content checker tools
Importance of images in content
Content syndication
SEO friendly content writing
Content marketing channels

Search Engine Optimization – SEO

INTRO TO SEO-SEARCH ENGINE OPTIMIZATION

What is SEO
History of SEO
What is search engines
Different types of search engines
Importance of search engines
SERP- search engine result page
Different types of keywords
What are crawlers, robots & spiders

TECHNIQUES OF SEO

White Hat
Black Hat
Grey Hat

TYPES OF SEO

On-Page SEO
Introduction to on-page optimization
Tags optimization: title, description, keywords & h1-h6 tags
Different meta tags
Content optimization & its importance
Site optimization & its importance
Image optimization – alt tags & image naming
Geo tagging
URL structure/page naming/permalink
URL canonicalization
Internal links & external links
Anchor text & its importance
Sitemap and its importance
Sitemap formats/types
Creation & submission
Robots.txt
Http v/s https
Keyword proximity, authority, prominence & density
Google analytics & webmaster integration
Duplicate content/URLs/tags
W3c validation
Broken link analysis
Bread crumb
Creating effective landing page
On page audit
Measuring & tracking success
SEO mistakes that weaken your rankings
Social media plugins

Off-page SEO
Introduction to off-page optimization
About page rank- now it’s not working
Domain authority
How to increase domain authority
What is web 2.0 submission
What are backlinks / link building
Types of backlinks / link building
Do’s & don’ts of link building
Website submission to search engine
Web master submission guidelines & their steps
Site analysis
Competitors backlink research
What is do-follow and no-follow links in seo
Do follow vs no follow
Directory submission
Article submission
Classified submission
Press release submission
Local listing/business listing submission
Forum posting
Guest posting
Image / infographics sharing
Video sharing
Documents sharing
RSS feed submission & its importance
Blogging/ content marketing & its importance
Social network sites & linking to websites
Link baiting, link exchange, link juice, link wheel, equity link

LOCAL SEO
What is local SEO?

Creation of google my business
Name, address & phone number (NAP)
Customization of google maps
Reviews
Optimization
Local submissions

ADVANCED SEO

Schema data / rich snippet
Language optimization
.htaccess
Https certification
TLD- top level domain
International targeting
Sub domains
Search inside search
E-commerce SEO
Blog integration
AMP

ALGORITHMS

What is search engine algorithms
How algorithms work
Types of algorithms
Search engine penalties & recoveries
Google algorithm updates

SECRET KEYS OF WEB MIND

Website and search engine
web page creation

Sites & Tools

Keyword planning tools (google + others)
Competitor analysis tools
Website analysis tools
Image editing tools
Content marketing tools
Social media tools
SEO tools
Tools for ORM
Email marketing tools
SMS marketing tools
WhatsApp marketing tools
AdWords editor tool

Google Analytics

Introduction to google analytics
How google analytics works
How to set up analytics account
How to setup goals
Bounce rate
Difference between exit rate and bounce rate
How to set up funnels in goals
How to integrate AdWords and analytics account
Benefits of integrating AdWords & analytics
Link tagging
How to set up filters & segments
How to view customized reports
All reports
Check more options in GA – discover
Keyword planning tools (google + others)
Competitor analysis tools
Website analysis tools
Image editing tools
Content marketing tools
Social media tools
SEO tools
Tools for ORM
Email marketing tools
SMS marketing tools
WhatsApp marketing tools
AdWords editor tool

Google Tag Manager

Google tag manager overview
Setup & installation
Tags, triggers, and variables
Administration
Check for google optimize and data studio

Google Search Console

Introduction to google search console
How it works
Search appearance
Search traffic
Google index
Crawl
Robot txt
Sitemaps
Web tools

Bing Search Engine & Webmaster Tool

About Bing search engine
Benefits of being on Bing search engine
Google SEO vs Bing SEO
SEO beyond google
The top Bing ranking factors
Bing webmaster guidelines
Bing webmaster tools
Bing SEO analyzer
Microsoft SEO tool kit

International Targeting

International targeting
What is international targeting
Identifying international targeting problem
Strategies for international targeting
International targeting reports
Search engines for international targeting

Infographics

What does infographics mean
Benefits of infographics
Important elements of infographics
Best tools to create infographics
Image editing tools
Effectiveness of infographics
Disadvantages of infographics and how to overcome it

Social Media Optimization (SMO) & Social Media Marketing (SMM)

Introduction to social media
History of social media
The value of social media
Social media best practices
Social media metrics & ROI
Find the right network for you
Facebook
Twitter
Google+
LinkedIn
YouTube

Blogging
Pinterest
Social doesn’t stop there
Importance of “#” hashtag & “@”
How to create effective social media calendar

FACEBOOK

Facebook business/fan page creation
Get started with pages
Setting up your Facebook page
Manage your Facebook page
Editing Facebook page info
How to create tabs
How to do effective posting
How to increase likes organically
Importance of likes
Adding Facebook page/likes api in website
Facebook image & video dimensions
Proper post sharing
Groups & its importance
Page insights
Power editor
Create and boost Facebook posts
Promoting page
Marketing strategy for Facebook
Creating ads
Targeting audience
Budget optimization
CPC, CPM
Conversion tracking & remarketing
How to generate Facebook report

TWITTER

Twitter account setting
Tweets
Followers
Following
Protected tweets
Types of tweets
Connecting audience
Promoted tweets
Promoted trends
Promoted accounts
Using “#” tags
Promoting business
Marketing strategy

GOOGLE +

Google plus profile
Brand page creation
Community
Collection
Traffic generates for local SEO
Google+ – google maps listing (part of my business)

LINKEDIN

Introduction
LinkedIn for business
Company profiles
LinkedIn pulse
Recommendations

Creating community
LinkedIn ads
Lead generation
Marketing strategy

BLOG

Introduction
Creating a blog
Settings
Themes
Postings
Editing
Blogging sites
Blogger.com
Wordpress.com
Stumble upon
Tumblr
Pinterest
Delicious
AdSense integration

Search Engine Marketing (SEM)

Introduction to SEM
What is SEM
What is PPC
Google AdWords
Intro to google AdWords
Benefits of google AdWords
How to set up AdWords account
AdWords account structure

CAMPAIGNS

Types of campaigns
Choose the right campaign
Keyword planner tool
Keyword match type
Display planner tool
Bidding strategies
Bid adjustments
Conversion tracking
Types of conversion tracking
Implementing conversion tracking
Attribution
Experiments
AdWords editor tool
AdWords account manager
Google grand account overview
AdWords express

Benefits of AdWords express
AdWords vs AdWords express
A/B testing

SEARCH NETWORK

Benefits of search network campaign
Campaign sub type
Location settings
Bid strategy
Budget calculation
Ad scheduling
Types of ads
How to create effective ads
Ad extensions
Advanced settings
Quality score
Auction insights
Reports
AD PREVIEW AND DIAGNOSTICS

DISPLAY NETWORK

GDN – Google Display Network
Pros and Cons
Campaign sub type
Bid strategy
Objectives
Targeting ads
Types of ads
Frequency capping

Remarketing
Gmail ads
Placements exclusions
Reports

VIDEO

UNIVERSAL APP CAMPAIGN

Benefits
Campaign sub type
Bid strategy
Ad optimization
App install
In app engagement
Linking with play store
Placements exclusions
Reports
Benefits
Campaign sub type
Bid strategy
Video ad formats
Channel creation
Channel optimization
Video optimization
Linking with YouTube channel
Placements exclusions
Reports

SHOPPING CAMPAIGN

Benefits
Campaign sub type
Intro to GMC
GMC account set up
Verification methods
Linking AdWords with GMC
Product feed creation
Inventory updation
Bid strategy
Product listing ads
Product grouping
Placements exclusions
Reports

BING ADS

Intro to Bing ads
Benefits of Bing ads
How to set up Bing ads account
Bing ads account structure
Campaigns
Types of campaigns
Choose the right campaign
Campaign settings
Ad groups & keywords
Ads & ad extensions
Budgets & bids
Kw research tool

LEAD GENERATION

What is lead generation
Importance of lead generation
The mechanics of lead generation (https://blog.hubspot.com/marketing/beginner-inbound-lead-generation-guide-ht)
Https://blog.kissmetrics.com/lead-generating-website/
Lead generating by social media-ads
Leads generating by video- ads
Different channels for generating leads

INBOUND & INFLUNCER MARKETING

What is inbound marketer?
Inbound vs. Outbound marketing
Importance of inbound marketing
Cycle of inbound marketing
Tools need for inbound marketing
Concept of inbound marketing
What is influencer marketing?
Source of influencer marketing
Methods of marketing

ORM- Online Reputation Management

What is ORM
Why ORM is needed
Effects of negative or
Best ways to manage your or
Tools for ORM

APP STORE OPTIMIZATION

What is ASO
Why ASO is important
Competitor analysis
ASO check list
The mechanics of ASO
Strategies for improving your ASO
ASO methods
ASO a/b testing
Difference between app marketing and web marketing
ASO tools

E-MAIL MARKETING

What is email marketing
Advantages & disadvantages of email marketing
Creating effective subject line & content
Transactional emails
Direct emails
Mobile email marketing
Responsive templates
Email newsletters
Invitations

Email marketing tools
Email lists
Avoid the spam folder
What is admail
Tips for powerful email marketing strategy
A/B testing

MOBILE MARKETING

What is mobile marketing
Importance of mobile marketing
Mobile marketing techniques
WhatsApp marketing
Mobile & WhatsApp marketing tools

GOOGLE ADSENSE & AFFILIATE MARKETING

What is affiliate marketing
Affiliate marketing programs
Affiliate marketing channels
Affiliate marketing modules
How to start affiliate marketing
What is AdSense
How AdSense works
What’s the best? Affiliate or AdSense

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